All governments suffer from mid-term blues, but for the
current administration, it appears to be getting worse and worse. Since
Chancellor George Osborne’s spring budget, the Conservative party’s poll ratings
have fallen to their lowest in eight years.
Beyond the double-dip recession, the government has
encountered negative press coverage regarding granny taxes, pasty taxes, charity
taxes, caravan taxes and IMF loans. Furthermore, serious questions have been
raised over the Home Secretary Teresa May’s inability to deport the hate
preacher Abu Qatada and the Culture Secretary Jeremy Hunt’s dealings with News
International over the BSkyB takeover. It was finally capped off after one Tory
backbencher labelled both the Chancellor and Prime Minister David Cameron as
‘two arrogant posh boys who don’t know the price of milk’.
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Osborne was recently asked when he last ate a pasty |
By all precedents, the government of the day should not be
too concerned about ratings half way through a Parliament. In 1981, Margaret
Thatcher suffered terrible poll ratings, only 18 months into her tenure.
Likewise, Tony Blair and New Labour faced an internal meltdown after the 2000
autumn fuel protests. Both went onto to win comfortably in the ensuing general
elections.
As ridiculous as it sounds, the government of the day must
also be prepared to take a battering in local and other elections. In 2008,
during a recession and the unfolding days of Gordon Brown, New Labour lost the
mayoralty election in London, nine councils and 334 councillors. When voters go
to the ballot box this week, Labour will expect a host of victories across the
country, whereas the Tories and Liberal Democrats should expect a decline in
the polls. It is an ongoing exercise of electoral swings and roundabouts.
Strategically, the government’s main concern will be
focussed on the next general election, probably in 2015. It is a time when
voters truly voice their views on the current administration and whether they
deserve another term in office. For the Tories, at this midterm point, the
possibility of a majority government looks rather bleak. Despite a raft of
radical policies including education and welfare reform, the payback is by no
means guaranteed. Not only are they shackled to the electorally unpopular Lib
Dems and face a slumping economy, but fundamentally, the Tories are still
failing to shake off their image as a party of the rich.
Despite the government’s mission to reduce the size of the
state and tackle the burden of a welfare culture, the Labour party constantly
harangues the government’s ‘all in this together’ message and the current
Cabinet’s composition of millionaires. Introducing reform to the NHS is
portrayed as privatisation. Reducing the higher rate of tax from 50p to 45p,
though economically sensible, is viewed as a tax break for millionaires, not so
wise at a time of wage freezes, high unemployment and high inflation. It should
be noted that Labour, still burdened as economically incompetent by the
electorate, has yet to announce any of their own policies.
These problems link to the government’s ineffective communication
strategy. Not only is the message weak, but it lacks the hard hitters to consistently
reaffirm it. Mrs Thatcher’s attack dog was Norman Tebbit, whilst New Labour
wasn’t afraid to throw John Prescott or John Reid to fend off the media. Despite
the obvious constraints of dealing with a coalition government, even
Conservative-only issues such as the current involving Jeremy Hunt lack any
high-fliers to defend him. Apparently BBC Newsnight could only find backbencher
Jacob Rees-Mogg willing to appear on air. In a world of Twitter and 24-hour
news, where opponents have a platform to criticise you immediately, it is
important to have lieutenants in place to control the message.
It is twenty years since John Major was elected as Prime
Minister in the 1992 election. Amazingly, Major polled over 14 million votes;
the highest by any British party leader, even Blair and Thatcher. Perhaps it is
more extraordinary when one contends the discontent regarding the poll tax and
the effects of the ‘Lawson boom’. Certainly, no leader could expect such a
result with the growth in regional parties such as Plaid Cymru and the SNP, but
how ascertainable is winning a majority?
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Health Secretary's heckling. |
A recent poll by the Conservative Home website states that
only 23% of party members believe that David Cameron can win a majority in the
next election. Cameron is an extremely talented politician and continuously has
better poll ratings than his party, not to mention other party leaders. Since
his leadership victory in 2005, he has helped the Tories rebrand themselves as greener
and more caring. However, no inquiry has taken place as yet to see why the Conservatives
did not win an outright majority in the 2010 election. Why was it that a tired
and economically-imprudent Labour party managed to hang on to as many seats as
they did? According to some sources it is something you dare not speak about
when in Number 10.
As the story in today’s Sunday Times suggests, ethnic
minority voters are still wary to vote Tory. In fact, only 16% voted
Conservative in the last election. This should be concerning because beyond the
fact that this population is set to make of a fifth of the electorate by 2050,
many of the party’s traditional pro-business and pro-family policies should
attract these voters, not deter them. It highlights not what the party
represents but what it says and looks like. There are few Tory MPs from ethnic
minority backgrounds and we certainly don’t hear from them. It is the same in
regards to the north. Maybe besides Eric Pickles, we rarely hear any northern
accents. The party’s policy agenda has been impressive, yet it tends to be the
same old faces that we hear from.
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More talented politicians from different backgrounds like Paul Uppal MP |
Maybe it is possible to over analyse these things,
particularly halfway through an election cycle and when things look slightly unfavourable.
As Norman Tebbit says, “if suspected terrorists were being kicked out, taxes and
unemployment were going down and pay going up, it wouldn’t matter if it was
being reported that the Prime Minister liked to lay in the baths full of
champagne drinking Chateau Laffite, after a hard day’s hunting on one of
Rebekah Brooks’s horses, the public wouldn’t give a damn.” Probably true as
well.
If Cameron fails to win the next election, no matter how
popular and reforming he may be, he will always be held in a lower regard.
Certainly lower than Thatcher, most likely Major and perpetually compared to
Heath. It will not be Osborne stepping
up, but one Boris Johnson.